Long gone are the days of dial up internet connections that cut out every time someone used the phone! Todays generation Z want instant results and it seems that trend extends to their use of social media.
Few people outside of the digital marketing World have heard of the term 'Ephemeral Content ', this process refers to name given to content that doesn't have a fixed place to call home. Eg on Snapchat and instagram or facebook live stories are viewed but not permanently stored by either the sharer or viewer, this enables content that isn't designed to last forever to be shared by an engaged audience.
Ephemeral Content enables the digital marketing company to highlight the importance of engaging with your audience to the company. If for example you were a Gloucestershire based Vets practice why not use one of these portals to provide clients with a small snippet of your day, you can of course even use the live chat facility to share a Q+A service with users.
Remember although the audience may be smaller than if you were to post in the traditional way the audience that have clicked through to your live sharing event will be super engaged and more likely to provide positive interactions.
If your unsure how to go about setting up a live video then give our digital marketing experts a call and we will talk you through the process. Were ideally placed in Gloucestershire with a wealth of website build and social media/digital marketing skills available.
