Digital Marketing experts know the mobile phone is one of the most popular devices for users to search on.
The chances are high that any member of your target audience will have a smart phone in their back pocket, so how do you make sure your sites up to speed and you're ready for the continuation of the mobile trend in 2018?
Its been predicted by industry boffins in the digital marketing World that in 2018 more than 50% of internet users will be tapping away on their mobile phones when conducting an online search. Of course to be one of the most successful digital marketing companies in Gloucestershire you will have the ability to structure your content in a way that enables easy navigation from the moment someone picks up their mobile device to the all important call to action.
This process has recently been called 'micro moments', it refers to the point where the individual has an on the spot moment on their mobile where they are making snap decision. Good digital marketing agencies know that the rise in mobile browsing has also resulted in a sharp increase in impulsive purchase decisions.
Google have released information on a mobile prioritizing algorithm thats being launched in early 2018, this is an exciting development for website developers and digital marketing companies! The result will be that Google will be prioritising indexing mobile content and using this new algorithm to rank results, the interesting fact is that google will be showing results based on this process regardless of how the user logs in