2018 has been described as the year Local content becomes global.
In a nutshell the expectation is that more customers will search locally for services or products than in previous years, thus resulting in local directories etc having more hits. This will also impact on the number of searches including more locally specific searches made on a mobile phone.
Its vital to include as much data as possible that’s visible on a local search hit, this includes information added to your company’s Google + account. With Google and Bing recently having indicated that over 20% of all online searches on a desktop are local in nature.
With the rise in people searching from mobiles and tablets it’s no surprise that the number of search queries on portable devices stands at 50%. If you’re looking to sell locally then focussing on local search digital marketing campaigns is an essential consideration. The local search campaigns we have run for clients in the past have concentrated on making sure all areas of a Google + account are well optimised.