This list of commonly used digital marketing terms serves to educate those with little knowledge of the technical phrases used on Severn Creative to ensure nothing gets lost in translation and you’re able to browse through the site and refer back to this glossary if you come across a term you’re unsure about.
Social Bookmarks– This refers to bookmarking a social media bookmark, you are effectively making a note of your brand or company on the site. Twitter if the biggest social bookmarking site utilised in digital marketing. It works by posting links, images and content from your account. You can also use the like button to show your approval for certain content.
Google Analytics– A programme which assists companies in gathering and analysing data that directly related to the website usage. Its a vital part of any digital marketing strategy and has been used in SEO for many years.
Algorithm– You will find this term used frequently on the Severn Creative website to describe changes to keyword rankings etc. In Digital Marketing we use the term Algorithm to refer to the program used by search engines to determine what pages to suggest for a given search query.
Alt text– is the term used to describe the text viewed by the ‘spider’ that crawls your website. Its the description used for images and is used to enable the visually impaired to get a better UX. As search engines cant tell the difference between images it enables them to gain a more accurate description of the image.
Back Link– A link coming back from another website that points to your website.
Bounce rate– Usually referred to in percentage terms, this refers to the number of people that exit a website without viewing any other pages. The lower the bounce rate percentage the better in the digital marketing World.
CPC– The amount a paid click costs on paid advertising.
Directory– A website that is full of company/organisational listings. Ie website url, name, address etc. There are paid and free directories that are utilised in digital marketing work.
E-commerce site– A website that provides an online sales service where customers can purchase items
Google Juice– This digital marketing term refers to the trust, authority page. Ie a site with good overall digital marketing factors would be considered to have a high level of google juice so sites would want to link up with it.
Googlebot– This terms refers to googles spider robot.
Impression– Page VIEW- when the user views a web page one time.
Inbound Link– Inbound links referring to your website, there are vital for good digital marketing and will increase your google rankings.
Indexed pages– The pages on a website that have been indexed, we can submit websites to a google indexed tool which then crawls them and makes them visible on google.
Keyword or keyword phrase– The text someone puts into a search engine when looking for something online, we will discuss keywords in great detail with our clients at the start of their digital marketing campaigns and they will be reviewed and edited if need be.
Link Building– The process of actively building links to a website, this can be done in many ways but in most digital marketing campaigns a dual approach using social media, directories etc will be used for maximum impact.
Organic link– a non paid for link from another website.
Page rank- A value assigned to the website’s pages assigned by Google
SEM– Search engine marketing
SERP-Search engine results page
